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Software Crafts Podcast

Sep 8, 2020

In this week episode, we have Paul de Raaij as our guest. He distils the heuristic “Strategy is iterative, not linear” from the Simon Wardley Doctrine ( From strategy we discuss the role of a manager in tech, and how it is changing towards a facilitator rather than a traditional pusher. Paul also gives his wish for the future of organisations.

Paul recommends the following resources:

  • Reflection as a tool
  • Team Topologies from Matthew Skelton and Manuel Pais
  • The 7 Habits of Highly Effective People from Stephen Covey
  • Robin van Persie life lesson to his 13-year son (

Paul (@pderaaij) is a believer in organisation missions, rather than IT and business alignment. He is a consultant specialised in helping organisations to change their operating model, to achieve better flow, fostering a healthy working environment. He started his career as a developer, but soon find the people and processes challenge interesting.

He is fond of music and technology, and he doesn’t miss his workouts!